In this day & age, people in majority love to shop things online. And for this purpose, they search through the search bar of their browser. How about you? What do you do when need some product or service? For instance, you need a pair of shoes that you want to receive at your doorstep because you are not in the mood of visiting the market directly.
You are with two options, either you are already aware of a reliable seller to buy from or you can search using your browser such as Google. You typed a keyword somewhat like this: ‘the best shoes for men’. Do you know what links will appear above the fold? Ever wondered why those links appear on the first page of SERPs? There’s a simple answer.
The sites that are showing their links on the first page of SERPs are SEO optimized. It is not possible for you to click one of the links that are not visible to you one the result page. Thus, it has proved that a business person can dominate with SEO. (more…)